In 2018, Design Basics is celebrating 35 years of providing home builders and home buyers with quality home plans. In an age where only 20% of businesses are still in business after 20 years, we are grateful for the many wonderful people who have contributed to our success. We hope that in sharing some of the lessons learned on our journey, you will find applications leading to your ongoing success!
Our products have evolved. Building codes and building materials have changed, household composition has become more varied, and home buyers’ design preferences have changed. Design Basics has both embraced new design trends as well as introduced design amenities, which have since become today’s hottest trends. The secret is actively listening to our customers’ challenges and dreams, resulting in some of today’s best-selling home plans.
How we create our products has evolved. Most obvious was moving from manual drafting to CAD of the construction drawings, making plan creation and modifications more efficient. While Design Basics has always used a team approach to home design, by the mid-2000’s we have utilized a co-ed design team, elevating the importance of women’s preferences in home design. Technology also now makes photo-realistic presentation renderings attractive and affordable, helping customers better envision the built home.
How we deliver our products has evolved. Back in the day, Design Basics ran lots and lots of blueprints and vellums, which were both erasable and reproducible. They were shipped out by the next business day via UPS or FedEx. Today, most home plan orders are sent as digital files (PDF or CAD formats), both making for a quick delivery as well as more economical for all parties involved.
How we market our products has evolved. In the 1980’s, our marketing was pretty much word-of-mouth, ads in BUILDER Magazine, and the NAHB International Builders’ Show. Starting in 1990, Design Basics added a very successful self-publishing program via direct mail distribution of publications for builders and developers. By 2007, the Internet and digital marketing replaced most of the company’s direct mail efforts, but has given us added flexibility in creating and disseminating marketing materials and home plan designs.
The bottom line? It’s great to love what you do, but it’s not okay to be infatuated with how you’ve always done it. Embrace the changes that keep us moving forward, while continuing to provide innovative design and exceptional customer service. Design Basics…Where Great Design Matters!