It’s uncanny how prospective home buyers equate better design with better homes, and buyers want to buy the best!
Of course, how would-be buyers experience your home needs to be better, too. We use the term ‘Hidden Assets’ to describe amenities that may be over-looked or under-appreciated. Soft-close cabinet hardware is a big advantage – if buyers know about it. Quiet bathroom exhaust fans are hidden assets unless people turn them on. A doorless walk-in shower may be impressive, but explaining there’s no door to clean elevates the desirability of this amenity.
Nothing tops well-trained salespeople who are as eager to listen to the customers as they are to demonstrate the home. Akin to a pull-out kitchen wastebasket drawer, pull-out recycling bins will be appreciated; but explaining to buyers that the location of those recycling bins, next to the kitchen sink, is ultra-convenient because most recyclables need to be rinsed out first is better than a recycling bin in the garage. This location also eliminates water spots that would otherwise show en route to a recycling bin elsewhere in the home.
A large glass block window over a soaking tub is aesthetically pleasing, but calling attention to glass block’s inherent privacy, eliminating the need to add window coverings and the associated hassles of reaching over the tub to close the blinds, makes you ‘the builder who really understands how people actually live in their homes’.
Great Designs + Great Customer Experiences = More Referrals
According to sales strategist and author Tom Hopkins, “Referred leads are six times more likely to buy from you than non-qualified leads!”
One way to address bringing attention to the hidden assets is by using tasteful signage; especially if your home will be shown by agents who are not familiar with the home. Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD program have access to hundreds of different Hidden Asset Circles to effectively point out and communicate such amenities. Find out more about these two proven programs by clicking on the links above.
It’s uncanny how prospective home buyers marry better design with better homes. And, other things being relatively equal, buyers almost always choose better. Now, there is no single definition for better design – it’s personal, decided by one buyer at a time. Still, we can influence buyers to identify and appreciate our definitions of better design and sell more homes.
That’s the foundation for Design Basics’ focus on a home’s “livability.” Aesthetic aspects of design (i.e., views inside and out) are important, and people can fall in love with those. But how the home lives is even more important to closing a sale. Traffic patterns can be ruined by door conflicts. Well-thought-out storage and organization amenities are located right where they’re needed. Rear foyer drop zones and master bath make-up ledges can eliminate cluttered countertops.
Delightful amenities prospective buyers discover in your home solidify the idea they’re getting a better home. Pocket offices…dual owner’s suites…work-in pantries…pass-through laundry rooms…Chill-N-Grill™ stations…travel centers…coffee bars…when your innovations “connect” with buyers, you’re likely to hear “You’ve thought of everything!” and “Why don’t all builders offer _______?”
Livability at a Glance™
This understanding was also the genesis for Design Basics’ Livability at a Glance™ (LAAG), including the color-coded floorplans that highlight areas for entertaining, de-stressing, storing, and flexible living. Consumer response has been overwhelmingly positive, as LAAG helps prospective home buyers better appreciate the home’s design and makes it easier for them to imagine living in the home. Plus, the colorized floorplans stand apart from the competition.
Buyers want to buy the best, from the best. And it all starts with offering the best home plans!
NOTE: Builders that are members of Design Basics’ Woman-Centric Matters!® or Builder-Centric℠ GOLD programs have the right to feature LAAG colorized floorplans in their marketing. Find out more about these two proven programs by clicking on the links above.
(Cover image: plan 9267 Menlo Park)
While more and more of our digital life is becoming wireless, wireless solutions continue to be plagued by signal strength issues and download/upload speeds. In a room over a garage finished off as a home office space, a Design Basics customer recently reported intermittent signal losses and average download speeds of only 2-4 Mbps, compared with 50 Mbps throughout the rest of the home. The solution was wiring an Ethernet connection in that space – not an easy task after the home was built.
Whether it’s HD video or the latest multi-player online games, for stationary applications, hardwired Ethernet is preferable to wireless connectivity for dependable performance and to get the most from your entertainment and computer systems. Ethernet provides another important advantage, low voltage power for your device can be run over the same Ethernet cable so you can eliminate additional electrical wiring and those bulky AC transformers.
For more helpful building tips, visit our Resource Center.
More and more products for the home can be monitored and controlled by an App. Some are for convenience, such as an app for your coffee maker; while others are for your piece of mind, like Roost’s family of products.
Roost’s Smart Smoke Alarm has advanced features, such as a Wi-Fi connection. Powered by a Smart Battery (see below), alerts are sent to your smartphone via the Roost App. Depending on which model of smoke alarm you choose, alerts for smoke, fire, carbon monoxide, and/or natural gas detection are in the palm of your hand!
Water and Freeze Detection Alerts
Toilets, bathtubs, and sinks that overflow…water heater tanks that rupture…washing machine hoses burst…such “contained water leaks” in homes (as opposed to flooding due to heavy rains) cost insurance companies more than residential fire damage. Sure, insurance can help with repairs and replacement costs, but you’re responsible for the deductible and then there’s all the disruption and the associated hassles. Roost’s Wi-Fi enabled Smart Sensor detects water leaks and sends an alert to your smartphone (and family and friends’ phones) so you can address the problem before it becomes catastrophic. In addition, should temperature and/or humidity in your home fall outside predetermined levels, the battery-powered Roost Smart Sensor will alert you to these dangers as well, helping you avoid damage from freeze or excess humidity.
Wi-Fi Battery and Alerts
If you’re tired of being startled awake to smoke detector “chirps,” the Roost 9 volt Wi-Fi battery is great technology for standard smoke/carbon monoxide detectors. Roost sends “low battery” alerts to your smartphone to call attention to the need for changing the battery. But you won’t get those alerts very often, as the Roost battery lasts five years (then just replace the lithium battery pack). Everyone at work/school? Roost sends emergency alerts to your smartphone as well as family and friends’ phones.
To learn more, visit: www.getroost.com
(Note: Product spotlights are for informational purposes only; we do not formally endorse any product or service.)
Many construction materials are made with formaldehyde, which off-gasses for several weeks to several months, contributing to that “new home smell” which, unfortunately, is quite unhealthy. Sherwin-Williams™ Enhanced Harmony® interior paint has “Odor Eliminating” and “Formaldehyde Reducing” technologies to help reduce the levels of formaldehyde and other volatile organic compounds (VOCs) in the air from potential sources such as insulation, carpet, cabinetry, fabrics, and other building materials according to the manufacturer. Unlike most paints, Harmony paint itself is a zero-VOC formula and contains anti-microbial agents to resist mold and mildew from building up on the paint’s surface.
To learn more, visit: www.sherwin-williams.com
Form and function. Beautiful and practical. Great home design has to have both.
The bathroom in an owner’s suite has always been a “hot button” for home buyers. Hence, bath design receives lots of attention. Designers often start with creating the first impression–what you see when you first walk into the bathroom. We’ve been wowed by some visually stunning master baths only to discover practical considerations, such as convenient towel storage, were obviously afterthoughts. Many people like to dry off in the warm shower area rather than walk across the bathroom, wet and shivering, just to get their hands on a towel!
Nothing in the home is as personal to us as the master bathroom. So the design of this space is often modified from an original layout to one based on individual preferences. Here are the most common changes, and reasons for those modifications:
- The original owner’s bath layout presents a large, doorless walk-in shower, compartmented toilet, and separate vanities.
- Alternate bathroom layout #1 shows a single vanity with two sinks and adds another storage closet.
- Alternate bathroom layout #2 utilizes the same single vanity with two sinks but shows a traditional bathtub in lieu of the extra closet.
- People looking for a pampering bathing experience would likely opt for alternate layout #3 with its deluxe bathtub, large dual-sink vanity, semi-private toilet, and more generous walk-in closet.
Bathroom design, like your wardrobe, should be tailored for a perfect “fit”!
For more on bathroom design, click here.