Most model homes are a beauty to behold, designed to elicit all kinds of responses from visitors and prospective home buyers. But we have five senses. Are you marketing to all of them?
Touch. Some surfaces, such as flooring, are going to be encountered. Plush carpeting with the right pad can feel luxurious; tile bathroom floors can be cold. Some surfaces beg to be touched: tumbled stone backsplashes, come to mind. But to engage the sense of touch, sometimes an invitation is needed. According to one of the nation’s largest cabinet manufacturers, the majority of model home visitors do not open cabinet drawers/doors. You may need to invite model home visitors to open the cabinet doors to experience the soft close hinges.
Photo courtesy Mark Samu, Design: Jean Stoffer Designs, Ltd.
Hearing. Continuing the cabinetry illustration, soft-close hardware is quiet. While quiet may not be top-of-mind for prospective home buyers, its importance should not be undervalued. Quiet appliances, HVAC, kitchen exhaust and bath fans, food waste disposers, and garage door openers can become differentiators, especially when pointed out. Similarly, solid core interior doors, insulated plumbing walls adjoining entertaining areas and/or bedrooms, and even superior air sealing in exterior walls can contribute to a dreamy, serene environment.
Smell. Some studies suggest smell is the strongest of all of our senses. While your model home might smell “new,” those material off-gassing odors can trigger respiratory ailments among some buyers, particularly those with chemical sensitivities. The sense of smell has the ability to transport us to another time and place – bread baking at grandma’s house, for example. Department stores have long known that adding the scent of baby powder to their baby department increases sales. From potpourri and fresh flowers to delicious kitchen aromas, adding fragrance to your model home can create a much more pleasurable buying environment.
Taste. The sense of taste is the trickiest of the senses to deal with, because the introduction of food and/or beverages ushers in the likelihood of added clean-ups. Yet, people linger more in the home when refreshments are available. Some builders restrict where food/beverages are to be consumed, posting signs such as “Please enjoy our refreshments here in the information center.” Savvy builders are also tying into cause-related marketing, serving only responsibly-sourced fruits or coffee that comes from a third-world country women’s cooperative.
Why all the fuss over multi-sensory marketing? Engage three of more of your model home visitors’ senses and your home will be twice as memorable as homes that are mere eye candy.
More home design articles on our Design Trends website page.
While southern Maine may be best known for Lobster and Lighthouses, homebuilder Mark Patterson is making strong inroads for adding a third “L” – Livability. “It’s evident when you walk into one of our homes or our showroom,” Mark said, adding, “We put livability first. For example, our buyers may be looking for an open floorplan, well-planned storage, or an oversized, walk-in shower, amenities you just won’t find in used homes.”
But all new homes are not created equal. Mark continued, “Some builders build what they like. At PATCO, we focus on what our buyers value and appreciate.” That includes practical as well as aesthetic features. “It starts when you arrive home. Just inside the door from the garage you’ll find our ‘drop zone,’ which is great whether you need a place to set heavy things down or to keep clutter out of the kitchen.
“We’re the only homebuilder in the area that has a design center, which makes choosing products for their new home so much simpler. From stylish door options to designer carpeting, beautiful cabinetry and hardware choices, our clients find our showroom takes the selections process from stressful to delightful.”
Furthermore, PATCO’s design center is an educational environment in which home buyers discover and gain an appreciation for products for their new home, such as one-piece fiberglass bathtub/shower enclosures that are low maintenance, giving homeowners back a little more time. Mark is quick to point out the well-known products, “People trust brand names and it’s an important element in knowing they’re getting a quality home.”
Construction quality is non-negotiable with PATCO’s customers. That’s why PATCO homes are highly energy efficient, utilizing Tyvek® house wrap, Low E and Argon gas insulated windows and performance insulation in the walls and ceilings. The company’s homes are also backed by 2-10 Home Buyers Warranty, providing the peace of mind that comes with a 10-year structural warranty.
Read more about PATCO Construction, Inc., including photos of their design center and newest home!
Darcy Baylis didn’t step into homebuilding like most others. The time had come for a new home for her family, and Darcy’s father, a retired air force veteran, encouraged her to be her own general contractor. However, Darcy, a special needs educator, didn’t feel she had the time nor knowledge, so she hired a builder. And, fell in love with homebuilding!
Great room, kitchen, dining area
Through the process of having her home built, Darcy saw that she could do it. Yes, there was much to learn, and Darcy credits her builder – along with other sub-contractors – with taking the time to help her learn the trade. Darcy describes her father as a “real go-getter” (a trait she says she inherited) and she and her dad built their first home together in 1999. That home sold right away and they started a second home, which likewise sold quickly. After that, local banks were willing to make construction loans for Darcy, so her father no longer needed to put up the money to acquire the home site and for construction. That’s when Darcy left the teaching profession to pursue her homebuilding career full-time, naming her business “Aubrey Homes” after her eldest daughter.
The company builds homes priced from $250,000 to $1,000,000 in the hill country and suburbs surrounding Austin, Texas. Darcy prides herself on crafting homes that meet the needs of everyone in the household. About 75% of the homes built by Aubrey Homes are market homes, available for immediate possession. When Darcy discovered the Woman-Centric Matters!® approach to building homes, she was attracted to teaming up with Design Basics, LLC. “You can tell when a home has been designed and built by a woman,” Darcy says.
“Our homes are centered around all of the buyers’ needs. We look at every detail. I’m happy to work with each of my clients from the design phase through product selections and finishes to get the home they truly want.”
What’s it like being a woman builder in a male-dominated industry? According to Darcy, “It’s pretty cool, actually. I don’t get shunned. Occasionally there’s a sub-contractor that doesn’t want to work with a woman but generally I’ve been treated well. It’s an exciting time for women to be involved in the homebuilding industry and the education opportunities are endless.”
Rear foyer drop zone
It was the Greater Austin Home Builders Association’s “Green Boots” classes that helped shape Aubrey Homes’ focus on the environment. Darcy just finished building Design Basics’ “Bonham” plan, which sold for $415,700, and featured blown-in cellulose insulation in the walls and spray foam insulation in the attic, creating a highly energy efficient home. The heating and air conditioning systems were sized properly for such energy-efficient construction and ductwork sealed to minimize air duct leakage. Construction Waste Recyclers of Texas, who Darcy was referred to at the Green Boots classes, was able to recycle approximately 85% of the jobsite waste, keeping tons of debris out of area landfills.
Read more about Aubrey Homes and the Bonham plan.
Sanders Lifestyles introduced Woman-Centric homebuilding to the Wichita, Kansas, area in a noticeable way, as their Hudson II model was selected “Pick of the Parade” for homes priced from $400,000 – $450,000 in the Fall, 2016 Parade of Homes. “The home and the Woman-Centric concept were very well received,” said builder Troy Sanders.
Transom windows provide added light with privacy
Sanders was looking for a way to distinguish his company and his homes from other area homebuilders when he heard about Design Basics’ Woman-Centric Matters!® approach at the International Builders Show. After researching the idea further and discussing the concept with family and colleagues, Sanders realized embracing women’s preferences in the home – in design, the products featured in the home, and designing remarkable customer experiences – was the way to go. “The Fall Parade would be an ideal opportunity to debut the Woman-Centric concept,” according to Sanders.
With the Parade little more than six months away, Sanders needed the right home design right away. Troy had previously built the company’s Hudson model in Iron Gate, the same Bel Aire, Kansas, neighborhood that his Parade home would be in, and gave the plan to Design Basics. “I wanted to shrink my original Hudson homeplan and yet add many of the innovative Woman-Centric amenities.” Design Basics revised the plan accordingly, including a new exterior design. To help build awareness of his new approach, Sanders placed a large sign at the front of the building lot during construction, “Coming soon – Wichita’s first Woman-Centric home.”
The company also had a new website designed based on Woman-Centric principles. Those efforts must have worked. “I had a lot of visitors during the Parade who said they had to come and see this Woman-Centric thing,” Sanders said, continuing, “I heard a lot of great comments.”
Impressive custom finishes throughout home
Sanders’ Hudson II features an enviable rear foyer. “When I had the time,” Sanders began, “I would take visitors to the garage entry and remind them this is what they would be coming home to, as most people come into their home from the garage. The big walk-in closet was a home run, as was the drop zone area with USB charging ports and mail slots. The bench, too, as you can sit down and slide shoes off right under the bench to keep them out of the trafficway. People really liked how that was done. And, putting a motion detector light switch there was so appreciated for those times when your hands are full coming in from the garage.”
Read more about Sanders Lifestyles’ Parade home and the Woman-Centric Matters!® program.
Last week, a builder client spoke with Design Basics Plan Alterations Designer Tricia Baker regarding Design Basics’ Livability at a Glance™ floor plan presentations, “It’s a better way to evaluate and compare home plans.”
People told us it was hard visualizing a built home when looking at simple black and white floorplan artwork. This prompted Design Basics to introduce Livability at a Glance, highlighting the four lenses women reported using when evaluating the home’s suitability for her and her household. Areas primarily for entertaining were shaded yellow, de-stressing areas blue, flexible living spaces green, and storage areas were highlighted in orange. Homebuyers responded enthusiastically, with comments such as “Now this I can understand!” Livability at a Glance helped buyers see themselves living in the home, creating an emotional connection with the plan.
Additionally, for all of the plans Design Basics has reviewed for their Livability attributes, on Designbasics.com, a bar graph shows how each plan compares with similar size and type plans across the four lenses.
Livability at a Glance represented a major advancement in understanding how the home lives. Now, Livability at a Glance has evolved to become a better way to search home plans. Most online home plan searches are very linear and left-brained (logical), providing search criteria such as square footage and type of home to rule out home plans. Everybody did it the same way. Useful, but such search filters stop short of actually helping you identify home designs you would be interested in.
Now when searching home plans on DesignBasics.com you can also search by those four Livability at a Glance lenses. Since we all have different priorities when it comes to how we want to live in our dream home, Livability Search™ allows you to select the relative importance of each of those lenses. Searching by how the home lives is much more insightful and intuitive than old-fashioned plan searches! Learn more about Livability at a Glance™.
Here are some floor plans that showcase laundry room layouts to fit many different lifestyles.
The Breckinridge (50021) – Note the pocket door laundry room from the owner’s suite.
The Redwood Cottage (42227) – A second floor laundry room means no more lugging overflowing laundry baskets up and down stairs.
The Stinson (42064) – A laundry area flex space for hobbies and crafts.
The Silver Creek (42028) – Cut laundry time in half with dual washers and dryers!
Read more here: Convenient and Functional Laundry Room Design